In early 2007, when he was 12, Justin Bieber sang Ne-Yo’s “So Sick” for a local singing competition in Stratford and placed second. Mallette posted a video of the performance on YouTube for family and friends to see them. She continued to upload videos of Bieber singing covers of various R & B songs, and Justin Bieber’s popularity on Youtube grew Justin bieber Believe.
In 2008, Justin Bieber was discovered by Scooter Braun, who happened to come across Bieber videos on YouTube and later became his manager. Braun arranged for him to meet with Usher in Atlanta, Georgia, and Bieber was soon signed to Raymond Braun Media Group (RBMG), a joint venture between Braun and Usher, and then to a contract with Island Records offered by LA Reid.
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