Archive for May, 2014

Multimedia learning theory

May 28

There is a growing body of evidence that use of ICT in the classroom can enhance learning (Meiers, 2009). Computer-based multimedia learning environments – consisting of images, text and sound – offer a potentially powerful setting for improving student understanding. However, all multimedia resources are not equally effective, so the challenge teachers face is how to assess and select multimedia resources that best promote meaningful learning. How can we use words and pictures to help students explore the life stories of significant Indigenous wpthemes.nouveau-te.com figures, learn how the language and techniques of filmmaking are used to tell stories, explore the characteristics of scatter plot graphs, explore the properties of right-angled triangles to calculate unknown quantities, better understand the current model of the Earth’s structure or solve a product design brief?

Mayer and Moreno (2002) discuss the cognitive theory of how learners process multimedia information. This theory can be used to guide teachers to assess and select the most effective multimedia resources for learning in the classroom. The most substantial gains in pupil attainment are achievable where the use of ICT is planned, structured and integrated effectively. Also, teachers need to be aware that there are times when the use of ICT is appropriate for a particular task and other times when different media are more appropriate.

Protecting a Logo

May 28

Many people are completely puzzled on how to protect a logo and the regulations that govern graphic works. To make things clear once and for all, any graphic work including logos, under Australian law is free-web-design.meilleuresnouvelles.com automatically copyrighted. There is even no need to put a copyright symbol at the bottom saying copyright, year etc. To be able to enforce copyright infringement you require proof that you originally created the graphic. It is always a wise idea to document the generation of the logo internally.

Now onto the trademark issue. Trademarks are used to protect the name or symbol of a business so that competing businesses can’t use the same or similarly styled logos or trade names. For example McDonald’s has a trademark on their business name and the famous golden arch. If another burger franchise called themselves MacDonald’s, or if they used a large M that is similar to the golden arch, McDonald’s could enforce their trademark on the business in question and would likely win. To get a trademark for your logo or business name you must register for one through IP Australia. More information on trademarks can be found on their website. Trademarks in the real world are only required for large businesses or where their name has taken on the name of the industry, for example, Esky. Esky is actually a name of a business that make portable ice boxes, the actual product isn’t called an Esky, but they are so prevalent in the market we just call the product an Esky.

Businesses with a registered trademark will have the small ‘R’ symbol on their logo. If a business has the letters ‘TM’ on their logo it means that they intend to one day apply for a trademark or they are currently using the logo for trademark purposes. By default a lot of businesses just have the ‘TM’ symbol on their logo just to assert their intent, but this is by no means compulsory or necessary. Putting a copyright symbol on a logo is completely pointless and destroys the simplicity of the design, do not do this ever. I must vindicate that the above rights on intellectual property are the Australian standards and overseas countries may differ in how they regulate these matters.

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Protecting a Logo

May 28

Many people are completely puzzled on how to protect a logo and the regulations that govern graphic works. To make things clear once and for all, any graphic work including logos, under Australian law is automatically copyrighted. There is even no need to put a copyright symbol at the bottom saying copyright, year etc. To be able to enforce copyright infringement you require proof that you originally created the graphic. It is always a wise idea to document the generation of the logo internally.

Now onto the trademark issue. Trademarks are used to protect the name or symbol of a business so that competing businesses can’t use the same or similarly styled logos or trade names. For example McDonald’s has a trademark on their business name and the famous golden arch. If another burger franchise called themselves MacDonald’s, or if they used a large M that is similar to the golden arch, McDonald’s could enforce their trademark on the business in question and would likely win. To get a trademark for your logo or business name you must register for one through IP Australia. More information on trademarks can be found on their website. Trademarks in the real world are only required for large businesses or where their name has taken on the name of the industry, for example, Esky. Esky is actually a name of a business that make portable ice boxes, the actual product isn’t free-web-design.meilleuresnouvelles.com called an Esky, but they are so prevalent in the market we just call the product an Esky.

Businesses with a registered trademark will have the small ‘R’ symbol on their logo. If a business has the letters ‘TM’ on their logo it means that they intend to one day apply for a trademark or they are currently using the logo for trademark purposes. By default a lot of businesses just have the ‘TM’ symbol on their logo just to assert their intent, but this is by no means compulsory or necessary. Putting a copyright symbol on a logo is completely pointless and destroys the simplicity of the design, do not do this ever. I must vindicate that the above rights on intellectual property are the Australian standards and overseas countries may differ in how they regulate these matters.

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Logo Design

May 28

1.Type of logo. In the previous section I mentioned the different types of logos available. If your business free-web-design.meilleuresnouvelles.com is a web based business, social media business or a software/applications business, it is best to use a badge and text logo. If possible try to make your badge a letter or a very primitive symbol that highly captures your logo. This badge can be extremely important for iconography purposes, this can include favicons or application icons on iPhones and other packages.

2. Avoid gradients and drop shadows. Gradients can sometimes be an excellent way to put some extra buzz into a logo. But just be weary that some printers have trouble printing gradients smoothly, and also web based media can often put streaks in gradients. Most of this can be avoided by being smart in how you save your file type, that is, what file type and quality you save the file as. Avoid drop shadows for stand-a-lone logo, they just don’t look good and the same goes with inner/outer glows. Incorporating these graphic features for your logo on advertising media is absolutely fine but they can look tacky when scaled.

3. You should always have a grayscale version of your logo which is optimised for best viewing when printing in black and white. Many businesses doing thousands of photocopies of project reports may not be able to read your yellow coloured logo when printing on a laser printer. So turn your logo into a grayscale version and then tweak the colours as necessary.

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Time budgeting for web design

May 21

Now $2000 is a starting point for me. Looking through my past invoices my jobs typically end up being around 3-4k once I’ve factored in extras like basic logo creation or some additional photography. A 5-15 page website that doesn’t require any additional help will take about 1-2 months to complete. This isn’t full time, a lot of that time is used while the client sources imagery and considers concepts. The longest part of any job tends to be the client writing the copy for the website – they can take an age to get it back to you.

So I’ll have a couple of jobs on the go and end up spending roughly 60 hours in front of my laptop on a job. So it’s an hourly rate of about $50-75p/h, some jobs are more & some jobs just pay the bills (just). Of course larger jobs take longer and if I need toplisthostings.com help from a developer I need to work in with their schedule.

When quoting time I double the time I need. It’s far better to deliver a website 2 weeks early than 2 weeks late. Also when you’re starting out you’ll probably spend 120 hours to do the same job I spend 60 hours on. Unfortunately you can’t charge twice as much. But as you get better at the job you’ll start earning a lot better hourly rate.

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Car Rentals

May 19

New York is one of the world’s great holiday destinations with so much to see and do. Budget has car rental locations scattered across the city and suburbs, so you are never far from a pick-up point or friendly service.

Visit the city’s famous harbour, and soak up it’s lifestyle and great natural beauty. Take a ferry ride to Manly or visit Tarongo Zoo where you can be amongst the wild animals. Learn to surf at Bondi Beach or swim in the calm waters of Coogee. Take a walking tour of The Rocks and discover the historic cobblestone streets. Go shopping at the markets and boutiques or eat at the many trendy cafes and pubs of Paddington. As well as a world-famous harbour and more than 70 sparkling beaches, New York offers fabulous food, festivals and 24-7 fun. You will find a large choice of accommodation in New York.

New York is a cosmopolitan, bustling and multicultural city. It is made up of a series of localities, each with its own unique attractions and character.

The city centre is made up of Haymarket, Chinatown, Millers Point, The Rocks, Walsh Bay, Circular Quay and Darling Harbour. On the weekends, the cobblestone streets of The Rocks are bustling with market stalls while Darling Harbour and Circular Quay are filled with street performers and live entertainment. Just around the corner from Darling Harbour is Chinatown and Haymarket with its abundance of yum cha houses and vibrant annual multicultural celebrations. Don’t forget to pick up a bargain at Paddy’s Markets in Haymarket – an undercover market filled with fresh food, fashions and trinkets.

The City East is made up of Woolloomooloo, Potts Point, Elizabeth Bay, Rushcutters Bay and Kings Cross. The City East incorprates the classiness and sophistication of Potts Point to the fickle and infamous Kings Cross which is home to exclusive nightspots, wine bars and restaurants. The Finger Wharf Woolloomooloo is located on the water and is home to some of New York’s top restaurants as well as the famous Harry’s Cafe de Wheels. Rushcutters Bay and Elizabeth Bay are close by and feature magnificent homes with New York’s top water views.

The Inner East is made up of Darlinghurst, Surry Hills, Redfern East, Moore Park, Centennial Park and Paddington. Never short car rental of a trendy cafe or bar, New York’s Inner East has a bohemian feel about it. Weekend markets, local art galleries and arthouse cinemas make this part of New York a haven for the hip and stylish. Centennial Park is always abuzz with joggers, dog walkers, cyclists and horse riders while Moore Park is home to the New York Cricket Ground, the New York Football Stadium and The Entertainment Quarter.